We believe in supporting a progressive culture that allows all our associates to feel valued, enjoy equal opportunities and to grow with us. This is why our culture is founded on five core values, which set the tone for how we work together and how we treat each other.



We take consistent decisions and commit to them personally. This allows us to work freely and more effectively.


We reflect on our actions, respect each other, offer clear feedback and celebrate success.


We acknowledge concern and identify inconsistencies in a constructive way. We act with integrity.


We trust and rely on each other. This is essential if we are to act swiftly and achieve our goals.


We are excited by change and open to new opportunities. We learn from our mistakes.

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  • Diversity
  • Advancement of Women
  • Support for People with Disabilities

Diversity is part of the BMW Group and is a driving force for innovation and new ideas. It is the engine of our success – today and in the future – a diverse workforce is an important force for innovation.

2011 also saw the BMW Group sign the Diversity Charter, which is under the patronage of German Chancellor Angela Merkel.

As a global entity, the BMW Group takes a holistic approach to the topic of equality to ensure there is equal representation of female staff in the workforce, in particular, within management positions.

To promote and encourage this, effective incentive structures have been introduced that encourage greater work-life balance and targeted action has been taken to reach out to young women to attend our training and academic programmes - one of the successes being the Global Leader Development Programme.

Globally, our culture of appreciation and equal opportunity means we value and are working towards a universal approach in embracing diversity. Support for people with disabilities also forms part of the BMW Group’s social commitment and social responsibility.



The birth of BMW goes back to 1916 when the company began as an aircraft engine manufacturer. Since 1917, the now world-famous logo has appeared on every company product. The BMW roundel made its first appearance in the company’s advertising as a rotating propeller in the late 1920s.


Motorrad production began - BMW announced its first motorcycle, the R 32 – with a boxer engine, longitudinally positioned cylinders and shaft drive that continues to be employed in our motorcycles to this today.


Automotive construction begins - BMW became an automobile manufacturer by purchasing the company known as ‘Fahrzeugfabrik Eisenach’.

1939 - 1945

During the Second World War, BMW was classified as a German armaments and war materials manufacturer, devoting its resources almost exclusively to building aircraft engines for the German Air Force. Throughout the ‘Third Reich’, forced labour from convicts, prisoners of war and concentration camp prisoners worked on the factory floor in deeply distressing conditions.

Today, the BMW Group is painfully aware of the great human suffering caused by this and deeply regrets the fate of all the people forced into this labour.


After the Second World War, allied soldiers requisitioned and occupied BMW plants and since BMW had been classified as an armaments company, machines and tools were dismantled. Post WWII reconstruction efforts meant mainly household appliances were produced in BMW plants.

With a large number of women in the workforce at this time - and women representing almost half of the BMW Group’s workforce – BMW became one of the first in Germany to introduce a health programme and kindergarten.


The first BMW vehicle to hit the road after 1945 was the R 24 motorcycle.


BMW’s first post WWII automobile was the 501 – a large saloon capable of seating up to six people, it was powered by an enhanced version of the familiar six-cylinder engine.


With the ‘New Class’ and 02 models, BMW revived the sporty mid-size sedan concept, which gained the company such a high reputation in the 1930s. BMW succeeded in occupying a niche premium market.


The internationalisation of sales and the expansion of the production network in the 1960s and 1970s created the framework for a true success story. International growth was followed by new production locations in South Africa, the USA and China.


The BMW Group was the first automobile manufacturer worldwide to appoint their own environmental officer. The BMW Group continues to lead the way as we steadily evolve - we are reducing our resource consumption, lowering emissions and avoiding waste, we also take environmental factors into account in our choice of locations.


BMW Group Australia was established as a wholly owned subsidiary.


A special kind of think-tank is born - BMW brought together all research and development under one roof at the Forschnds und Innovationszentrun (Research and Innovation Centre, or the FIZ) in Munich. BMW became the first automotive manufacturer to establish such an institution, with around 7,000 scientists, engineers, designers and technicians all working together as one integrated team.


BMW Group Australia Financial Services is established.


BMW purchased the British ROVER Group.


BMW acquired the full rights and responsibility of Rolls-Royce Motor Cars.


The British ROVER Group was sold.


BMW led British brand, MINI, to new success through technical perfection. With Motorrad, Rolls-Royce and now MINI, the BMW Group offers a broad, but coherent premium portfolio.


Teaming up with Sixt, BMW launched DriveNow as a modern mobility concept in Munich, which extended quickly across cities in Europe and the USA. Today, DriveNow is a sub-brand of BMW i.


Sustainability has never been so electrifying - with the launch of its new BMW i sub-brand, BMW proved that premium mobility and sustainability are inextricably linked, blazing a trail for the industry and taking the age of electro-mobility to the next dimension.


The BMW Group celebrates its 100th birthday.


The BMW Group is playing a crucial part in shaping the mobility of the future. Its evolution from aircraft engine manufacturer to premium mobility service provider is quite unique. BMW’s pioneering spirit and characteristic forward momentum, make it a trailblazer for the automotive industry - and promise another centenary of visionary moments.

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